Bruce and Joyce Lowis are very warm and personable people. They were taught to always transact business ethically and with great respect for the customer, no matter what their background. This philosophy has helped to make their businesses successful.
There is also great pride in having been the first pawnbroker business in Chicago to hire women as employees and managers, and today roughly half of their customers are women. Whether their staff members are male or female, they are required to be skilled professionals, to be ethical and honest, and to show great respect for the customer. Most have been educated at the Gemology Institute of America. It is also critical to the family that managers are able to accurately value the items customers bring in.